Effective Date: October 13, 2025
Website: https://physicaltherapyupperwestside.nyc/
Clinic Name: Physical Therapy Upper West Side
Address: 470 West End Ave, Upper West Side, New York, NY 10024
Phone: 347-272-6256
Email: pt.proficient@gmail.com
1. Introduction
At Physical Therapy Upper West Side, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, contact us, or use our services.
By using our website or submitting your information, you agree to the terms of this Privacy Policy.
2. Information We Collect
We collect information in several ways:
a. Information You Provide to Us
When you contact us through forms, phone calls, or email, we may collect:
- Name
- Phone number
- Email address
- Medical details or symptoms (if provided voluntarily)
- Insurance information (if applicable)
b. Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Pages visited and time spent
- Referring websites
This data helps us understand how visitors use our website and improve our services.
c. Cookies and Tracking Technologies
We use cookies, pixels, and analytics tools (including Google Analytics and Google Ads) to measure site performance, deliver relevant ads, and understand user behavior.
3. How We Use Your Information
We use your information for the following purposes:
- To respond to your inquiries or appointment requests
- To provide you with physical therapy or related services
- To send appointment reminders or administrative information
- To improve our website and service experience
- To comply with legal and regulatory requirements
- For marketing and advertising through Google Ads, social media, and email campaigns
We never sell or rent your personal information to third parties.
4. Google Ads and Remarketing
Our website uses Google Ads and related tools such as Google Analytics, Google Tag Manager, and remarketing pixels.
These tools help us:
- Show relevant ads to visitors who have previously interacted with our website
- Measure ad performance and website activity
- Improve our marketing strategies
How It Works
Google and other third-party vendors use cookies to serve ads based on your past visits to our website. You can opt out of personalized advertising by visiting:
👉 https://adssettings.google.com/
We comply with all Google Ads data collection and user consent policies.
5. Sharing of Information
We may share your information only in the following cases:
- With our staff and service providers to facilitate your care or website services
- With third-party analytics and advertising tools (e.g., Google Ads, Meta Ads)
- As required by law or to protect our legal rights
- With your consent, for specific referrals or communications
All partners and vendors are required to maintain the confidentiality and security of your information.
6. HIPAA Compliance
If you submit any health-related or identifying information through this site, we treat it as Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA).
We use secure and encrypted channels whenever possible, and your PHI will only be used for treatment, payment, or healthcare operations in accordance with HIPAA regulations.
7. Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this policy or as required by law. You may request deletion of your personal data at any time by contacting us at pt.proficient@gmail.com.
8. Your Rights
You have the right to:
- Access, correct, or delete your personal information
- Opt out of marketing communications
- Withdraw consent for data use
- Request a copy of your data
To exercise these rights, please contact us using the details below.
9. Data Security
We use administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or misuse.
However, please note that no online transmission or storage system is 100% secure.
10. Third-Party Links
Our website may contain links to other sites not operated by us. We are not responsible for the privacy practices or content of such websites.
11. Children’s Privacy
Our services are intended for adults aged 18 and older. We do not knowingly collect or maintain personal information from children under 13 years of age.
12. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.”
13. Contact Us
If you have any questions about this Privacy Policy or your personal information, please contact us:
Physical Therapy Upper West Side
📍 470 West End Ave, Upper West Side, New York, NY 10024
📞 347-272-6256
📧 pt.proficient@gmail.com
🌐 https://physicaltherapyupperwestside.nyc/